Work-life balance boost for DixonsOn 1 Oct 2002 in Personnel Today Related posts:No related photos. Previous Article Next Article Electrical retailer Dixons is launching a package of work-life balanceinitiatives to help improve staff motivation and productivity. The group’s HR director for central operations, Liz Purdy, hopes its onlinejob-share register and voluntary work in the community scheme will improve itsstaff’s working lives. “If staff have a good balance between their professional and personallife they are a lot more motivated and productive, which we want toencourage,” she said. Other initiatives to improve employee work-life balance, trialled at thefirm’s head office last week, included talks on time management and access toan online shopping service. Staff also benefited from reflexology sessions and Indian head massagesduring the trial which coincided with work-life balance week. Dixons has recently introduced a new focus on HR as a core strand of itsbusiness and is hoping that improving work life balance will have an impact onits ability to attract talent. “We must focus on people strategy to help us attract and retain thebest people. Work-life balance is a big part of that,” said Purdy. Comments are closed.