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US giant Keller Williams launches in UK high streets

first_imgA fresh wave of competition is set to hit the UK’s high street estate agents as US giant Keller Williams opens two offices in the UK.Following another year of growth, productivity and profitability gains in 2014, Keller Williams now claims to be the largest real estate franchise by agent count in the world.The Austin, Texas-based company added a net gain of 17,000 associates in 2014, increasing its worldwide associate count to more than 112,000, and now it has its eyes firmly set on further expansion by opening an office in London and another in Leeds over the next fortnight.“We’re number one and we’ve just begun,” co-founder and Chairman Gary Keller (left) said.“Keller Williams truly is a company built by agents for agents,” he added. “We’re all agents. And we share the same mindset, values and vision.”Franchising of estate agents has long been big business in the US, but it is now growing increasingly popular here in the UK, as a growing number of national and international firms view the franchising route as the best possible way to expand their own businesses in the UK.Century 21, is another American real estate agent franchise company that is also now trying to increase its presence across the UK market, alongside many other established brands.The firm, which has more than 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide, opened no fewer than 21 new franchise offices in the UK during the course of 2014 through its estate and letting agency franchisor Century 21 UK, owned by Shepherd Direct Ltd, making it the second-fastest growing Century 21 operation in Europe last year.Rob Clifford (right) of Century 21 UK said, “2014 was a significant year for the business following the signing of 21 new franchise agreements. This makes us a considerable player in our marketplace.”The new Century 21 offices are a combination of new franchisees coupled with an increasing number of existing businesses rebranding their current identity to the firm in order to secure a more widely recognisable brand identity.Clifford added, “Our aim now is to continue this level of recruitment and to continue to market our offering and brand to the many entrepreneurial individuals who are seeking a quality partner to make the most of this positive marketplace. While experience in the property market might be desirable, it is not mandatory, and we are looking to work with entrepreneurs who can sense and develop the opportunities that are currently available. In this regard we are also particularly pleased to see existing franchisees prospering within the Group and opening additional offices in new regions in order to grow their own propositions.”Earlier this year, west London based Cowan & Rutter rebranded its residential property services arm, Century 21 Cowan & Rutter, as it became the latest firm to become part of the Century 21 UK network.Jonathan Cowan, Director of Century 21 Cowan & Rutter, said, “We recognise the highly competitive nature of the estate agency market. Our relationship with Century 21 UK allows us to significantly increase our range of applicants and enhance the services we offer within our areas of operation.”Keller_Williams real_estate_franchise us_franchise February 24, 2015The NegotiatorWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » US giant Keller Williams launches in UK high streets previous nextAgencies & PeopleUS giant Keller Williams launches in UK high streetsUS giant Keller Williams claims to now be the world’s largest real estate franchise by agent count, now it is to hit the UK.PROPERTYdrum24th February 20150683 Viewslast_img read more